Keaton is a strategic leader driving Development for Crescent Communities in the Build-to-Rent (BTR) sector. His responsibilities span establishing the strategic path in target markets, procuring sites, and overseeing product development, land planning, zoning, and entitlements in the initial acquisition phase and through the execution and delivery phase. Keaton excels in cultivating relationships with developers, general contractors, and property managers, ensuring a streamlined process for unit delivery and leasing.

With a keen understanding of market dynamics gained through collaboration with land sellers and brokers, Keaton educates developers on optimal options aligned with the original business plan. Whether advising on asset disposal or strategic refinancing for long-term positioning, Keaton’s strategic insights are pivotal. In a dynamic real estate landscape, he remains a results-oriented professional, seamlessly combining strategic planning, relationship management, and market intelligence to drive Crescent Communities success